GMO Research launches integrated research platform
“GMO Market Observer” for online research projects

Tokyo, Japan – March 17 – Asia’s premier market research solution platform provider GMO Research, Inc. has just released integrated online research project management platform, “Market Observer” in the Asian market. Market research experts will now have access to a highly integrated tool for sampling, programming, tabulation in one-stop through a cloud based platform connected to one of the largest panel networks in the Asia Pacific region, the ASIA Cloud Panel.

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What is Market Observer?
There are a number of professional research tools in the market, however, there is no integrated tool that could manage the process of questionnaire programming, sampling and tabulation in one stop. Market research professionals usually have to outsource parts of the entire management to different vendors, requiring a numerous back-and-forth communications with the vendor, sometimes leading to inefficiency.

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GMO Market Observer is a truly integrated research platform that allows clients to manage the entire process of a research project in a single unified system. Summary of the functions follows;

Survey tool
– High spec programming tool, but easy to use
– Tabulation done seamlessly

Management tool
– Search panel demographics (Registered/ Active panellists)
– Automatic invitation email recommendation
– Managing incentives (points) for panellists

Panel
– Ability to use all GMO Research’s Panel, ASIA Cloud Panel
– Ability to host own panel
– Ability to manage inquiries from panellists


What is ASIA Cloud Panel?
GMO Research’s Cloud Panel is a multi-access panel platform incorporating multiple country panels into one, easy-to-use research platform. ASIA Cloud Panel covers over 14 million panels in 13 Asian countries listed below.

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About GMO Research GMO Research, Inc. (TSE:3695) is a one-stop research solution platform provider. Offering full-service capabilities spanning across all industries and powered by one of the largest panels in Asia, we make research easy through seamless bilingual communication and solutions that cater to our clients’ needs. In addition to the traditional qualitative and quantitative methodologies, we also offer a number of proprietary methodologies including Eye Tracking, Scanamind, Mobile Research, MROC, and more.

GMO Internet Group
GMO Internet Group is an Internet services industry leader, developing and operating Japan’s most widely used domain, hosting & cloud, ecommerce, security, and payment solutions. The Group also comprises the world’s largest online FX trading platform, as well as online advertising, Internet media, and mobile entertainment products. GMO Internet, Inc. (TSE: 9449) is headquartered in Tokyo, Japan.


For more information on GMO Research – http://www.gmo-research.jp/en

For product/service inquiries – Ryan Kaneko, ryan.kaneko@gmo-research.jp
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