Traditional research methodologies such as paper surveys and face to face interviews are limited in the depth of research design. Even with Eye Tracking, the scope and depth of insight gathered is unfortunately limited. Due to these limitations, “Research without Questionnaires” helps to tap into as well as analyze the unconscious mind of the consumer.Traditional Research Methodology
【Technology Meets Research】
GMO Research provides you with the latest cutting edge market research solutions. “Research without Questionnaires” is one of these cutting edge methodologies. Even without questionnaire creation、one is able to dive into the consumer buying behavior(point of view、sentiment、interest). With this “new technology,” one is able to measure and visually output the consumer’s unconscious mind and gather insight on products, brand image, as well as, any research topic.