Consumer Behavior Observation

With ever changing lifestyles and values of consumers, it is the role of market researchers to discover the buying potential and thought process of the consumer. By observing the daily lives of consumer buying behavior of products and services, GMO Research evaluates the consumer’s values and preferences by answering the difficult question, “Why did they choose that?” This is done by using “Mirutoru” and Brand Contact Point(in development) with the understanding of Industry needs for high quality and accurate analysis.

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