With ever changing lifestyles and values of consumers, it is the role of market researchers to discover the buying potential and thought process of the consumer. By observing the daily lives of consumer buying behavior of products and services, GMO Research evaluates the consumer’s values and preferences by answering the difficult question, “Why did they choose that?” This is done by using “Mirutoru” and Brand Contact Point(in development) with the understanding of Industry needs for high quality and accurate analysis.
Mirutoru To understand the consumer’s interest in one’s product is the main concern for businesses. It is said that it is difficult to investigate the level of interest and decision process at the time of purchase, but GMO Research’s “Mirutoru” system makes the difficult possible. By touching product samples on display, it is possible to “see” the level of interest and check the effectiveness to improve instore marketing campaigns.
Brand Contact Point (in development) With the ever increasing forms of advertisement and release of regular advertising campaigns, how can one explain the reason if consumer brand purchasing behavior changes? Of course, it is important to understand the type of advertisement as well as how effective it is towards consumers. To answer this question, GMO Research is developing “Brand Contact Point” which will provide optimal brand management by investigating current marketing effectiveness.