With the ever increasing forms of advertisement and release of regular advertising campaigns, how can one explain the reason if consumer brand purchasing behavior changes? Of course, it is important to understand the type of advertisement as well as how effective it is towards consumers. To answer this question, GMO Research is developing “Brand Contact Point” which will provide optimal brand management by investigating current marketing effectiveness.
- Measuring Biological Responses
- Subconscious Visualization
- Consumer Behavior Observation
- Voices of the Consumers
- Traditional Research Methodology