“Mirutoru” is an un-aided consumer observation appliance which utilizes a face authentication system in conjunction with an IC tag and RFID system.
The data that can be measured by “Look and take” is as follows:
Data from the face authentication system (*)
Attributes of the consumers who stopped in front of the “Look and take” system. (Gender/Age)
Data from the RFID System
Can measure “what product,” “when,” and for “how long” a consumer was holding a product in their hands.
Using this data, we can measure the display’s attractiveness and the interest level in the product.
Now, it is possible to collect data on the final purchaser called Point of Sale data from consumer purchases. However, up until now, it was difficult to collect data on consumers who did not purchase the product and understand the circumstances leading up to not deciding to purchase a product.
“Look and take” allows us to observe and quantitatively collect data on the consumer based on shopping behavior for both final purchasers and browsers only.
“Look and take” can be utilized to accomplish the following goals:
Identifying potential consumers
By observing the amount of time spent in front of the product shelves, we can estimate the product recognition, amount of interest, and the degree of examination（whether they picked up the product）. We are also able to observe which products the consumer compared when considering products. From this, we can predict and identify the class of potential consumers and what attributes they look for in purchasing a product or when switching to new products.
Validation of effectiveness
We are able to measure the effectiveness and level of interest in a product before and after a promotion is enforced by comparing the collected data. In addition, we are able to use it to measure the effectiveness of promotional or communication plans.
- Design project outline and location
After deciding the outline and location, calibrate the machinery to be used.
- Set the machinery, begin the study
Install the IC tag, IC tag sensor, and camera tracker onto the test product.
(It is possible to use on exclusive products as well)
- 3. Data collection, conclude study
Regularly perform data analysis, data output delivered each time
(Data analyzed/tabulated by gender, age, age generation, product type, time, etc. Please feel free to inquire about the details.)